Women that buy from the brand, are encouraged to take pictures of themselves in beautiful locations, having fun. Its a subtle way of embracing body image without pushing the idea that we all are being forced to conform, feminism bla bla bla.... its all just good women have a good time.
Smiling is sexy.
The imagery is beautiful and shows women at their most natural and lovely moments, these images haven't been composed, photoshopped or staged. They are grainy, with blowing hair and body folds. It shows exactly what it means to be a free woman.
http://diary.lonelyheartslabel.com
this is the link to the blog, give it a little look when you have time, the images are raw and beautiful.
http://lonelylabel.com
this is the link that goes directly to their website, the products are expensive and quite clearly not aimed at poor students like me... never the less there worth going and having a little drool over.
Jessie
xx
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